The Institutions Undercover Books & Gifts

The moment you walk into Undercover Books & Gifts in Gallows Bay you are immediately struck by the warm feeling of having just entered a bookstore that strives to make you feel right at home. The feeling swims around in your mind like a fine glass of wine. There is a peacefulness, a sense of calm that comes over you. 

You quickly prime yourself for the excitement of new experiences, new roads ahead; bookcases filled with knowledge, adventure, romance, trips to outer space, the opportunity of going somewhere in your mind where you have never been. There really is no other feeling like the cerebral thrill one gets from entering a well-stocked bookstore like Undercover Books. 

Established in 1999 as an independent bookstore it has fought the battle well of surviving as an Indy in today’s book market. It’s not as if Undercover Books has had to battle brick & mortar giants like Barnes & Noble or Borders, who probably never found the demographics to open shop on St. Croix, but it was and is the battle against Amazon Books mail order service that proves to be the greatest challenge. How do you fight a war against a challenger who has all the books in the world at their immediate disposal, ready to be shipped out in hours. 

The way you fight the battle is the exact way in which Undercover Books has fought it, you put together a store that stocks all sorts of interesting and important titles, a full selection of local authors, the ability to order any book the customer may want, with a cozy, intellectual atmosphere that looks nothing like the cold warehouses of Amazon. You make buying a book or a unique gift an experience that makes your local customers want to come back and spend time in the store and most of all choose to be loyal to the unique service you offer them. 

Such are the qualities that make up a local Gallows Bay institution that has been around for 25 years. Such are the qualities that make up a class act like Undercover Books & Gifts.